In recent years companies have shift a large part of their attention from traditional marketing tools such as TV commercials & magazine advertisments to Social Media. Known as the "Blogger Outreach," these corporations look out for active bloggers to promote their brands and products, and create more awareness with their readers.
However, some look upon bloggers the wrong way. I am referring to beauty bloggers in particular. Anyone can be a beauty blogger - just start a blog and post an entry about a product or advertisement an ongoing promotion etc. But we shall leave this discussion for laters.
Some corporations think that by gathering a bunch of beauty bloggers for a tea session, give away a bunch of products and expect us to do damage control for them. Some might think it is a win-win situation - bloggers get FREE stuff; the companies get to save themselves a whole wad of cash, because publication and advertisement cost money.
I was in attendance at such a gathering and was uber disgusted. Sugarcoating your words, and getting a bunch of ladies to "clear the air" for you. Oh and as a 'token of appreciation,' they throw in a bunch of their products for us to try and expect us to come up with a review within a short specific amount of time.
You don't have to be a genius to figure out what's going on - the company had faced a recent scandal and tried to harsh down the situation in the shortest time possible. We are not talking about whose at fault here, the product or a particular group of irresponsible media. They don't matter in this discussion.
As I was saying, there's a recent crisis going on and as such, a gathering was organized at the very last minute. The organizer jumped straight into the main topic without a proper introduction of the brand - threw in a news article of the said scandal, assuring us that there is nothing wrong with their products.
Please DO NOT FLAUNT your wealth! It is arrogant to be showing off your social status. I get that you know so-and-so from a major corporation and you can afford to advertise your products everyday for months at a time. You don't have to harp on it every second. It also shows in your attitude - your sincerity with bloggers like me. "Oh, here are some samples, take it all so we won't need to lug them back." WHAT THE HELL? And given your wealthy status, I guessed it probably slipped your mind to provide a PROPER PRESS KIT?!
Many of the beauty bloggers that I know are well-educated women. We are not bimbos with the only knowledge of applying colors on our faces. We have brains to process whatever brainwashing broth you're trying to brew.
Anyone can be a blogger. Start a blog and work on your area of interest. I have come across numerous beauty blogs that are simply just a platform to get free products. They use the word "FREE" so freaking -freely- that it sounds very offending.
I speak for myself - when I review a product, I give my most honest opinions. My readers agree with that, having sent me emails and telling me about how they love certain products I had reviewed prior. If I like the product, I will state so, and that goes the same for the ones that I don't like. If I encounter a breakout, I will not hestitate to voice out my opinion.
Like many, I do my research online to read on the raves and boo-hoos of a product that I wish to purchase. Companies moderate reviews, so it is hard to judge how good the product is based on the comments at their websites. This is where beauty blogs come in, bloggers like me review products that we have actually tried and tested, and then share with our readers on the products' pros and cons.
Do not expect me to, for lack of a better term, "apple polish" just because companies give me products to try. I am not obligated to write postive reviews, because this is not how I do things here. Readers look upon reviews and take your opinions into consideration for a reason. They value your views enough to purchase a specific product, the least you want to do is mislead them with bogus reviews.
However some blogs that I have come across don't seem to function the same way. And I'm talking about blogs started by Singaporeans so-called "beauty bloggers." When you are given a product to review, it means removing the plastic packing, open up the lid and ACTUALLY USE THE PRODUCT! One blogger whom I had attended the same event with, posted up a "review" two days later and proclaimed that she had been using the product for five days! Guess what, all her reviews at her blog are positive. Obvious, much? Another blogger was even more ridiculous - she got a full set of skincare products and posted a review that SAME night.
When it comes to skincare, it takes two weeks to a month before you can tell if the product is effective or not. Although things might work differently with makeup. How in the world can you tell if a moisturizer or serum is good for you after using it once or twice?
If a couple of words/sentences consitute to a review, then why do some of the other genuine bloggers even bother to try the products? There is always a risk of a breakout should the product doesn't agree with our skin. In a sense, we are like guinea pigs, or maybe "Guinea Bloggers."
And I would like to emphasize that getting free products doesn't give anyone the right to call a beauty blogger "Cheapskate." I resent the fact that some bloggers putting the word "FREE" everywhere on their blogs. "Free Massages! Things I get for Free! Free this, Free that!" What's worst is that when I am offering my readers a chance to experience a therapy treatment, other bloggers who are offering the same treatment goes all "FREE MASSAGE! COMMENT IF YOU WANT FREE MASSAGE" blasted all over their webspace. It makes you sound CHEAP, and directly projecting the same image to me and my blog!!
Thank You for reading. I hope this entry will have you understand me better. I intend to blog, review and share stuff as long as I have readers. Having such bloggers that "spoil the market" is absolutely unacceptable! Guess being a Libra and expecting things to be on the same scale-level makes me a bitch sometimes, but that doesn't mean I am wrong.
I would like to apologize to my body for keeping such angst within for so long, hence my recent breakout. It feels good to have said my piece and release the "heatiness" out of my system. Let's all enjoy some Milo time, which was taken earlier this afternoon~.