Few weeks back I was invited to the New Face Finals, Singapore's top modelling contest now in its 18th year. The event was presented by Subaru Motorimage and co-sponsored by Levi's, Clinelle and InnerShine Berry Essence.


Grunge took the main stage as hot guys pranced onstage, sweating all over the place. I was seated right in the front row(bad idea!) and had difficulty placing eye contact anywhere else, even though none were my type.

Nostalgia filled the air for the second half as another group of boys appeared in candy clothes and carrying pastel balloons. The event could be mistaken for a fashion show. The judging was unlike those of beauty pageants on television, where the contestants have to go through different segments. The panel of judges were seated at the end of the catwalk-esque stage where the ladies strut their stuff on the runway.

18-year-old polytechnic student Vivien Ong(far right) was crowned the ultimate winner of The New Paper New Face 2010. The communications student won the judges over with her impressive catwalk and charisma. Her spunky personality stood out the most among the many other cutesy contestants.

The event barely lasted 2 hours, and unless you are there to support any of your favorite New Face contestants, the show wasn't exciting at all. Tons of catwalk, a beatbox segment which had me yawning throughout, and the hosts failed to grab my attention. Their mini Q&A with the judges was heavily scripted and none of the jokes made were even funny.

Thank You Clinelle Singapore for the invitation.

*Partial photography credits to Haley.

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